As an avid hockey fan, I enjoy keeping up with the sport's various leagues and versions. With the introduction of the Professional Women's Hockey League (PWHL), the sport continues to not only grow but evolve. With the year long anticipation of the introduction of their "Original Six" teams, I (along with other fans) was quite underwhelmed with the team names and concepts presented (in particular Ottawa). As a fan of the Toronto Mapleleafs, I felt the Spectres name and logo was decent however, I felt that it would be fun to challenge myself to create my own rebrand of the city's newest professional hockey franchise.
The "Sceptres" name was chosen to reference Toronto's history of regality and nickname, "the Queen City". I chose to stick to the same motif when I chose the new name "Majesty". I feel that the name, denoting royalty and power, has not only a great ring to it but also sounds more feminine than its current one.
I chose to keep the same basic color scheme for the team (blue and gold) and decided to use a queen's distinctive headdress when creating the logo, a crown. I chose to use an elegant, detailed crown with a bold yet stylistically "regal" looking "M". Also included in the crown are crossed hockey sticks with a puck as well as the city's iconic CN Tower.
For the jerseys, I created an elegant design with detailed striping, metallic materials and royalty themed floral imprinted designs in the materials. I feel that this perfectly reflects the teams name and historical heritage with a feminine touch. For the home and away jerseys, I stuck to the logo's blue and gold as the two color combination. For the alternate jersey, I introduced a lighter royal (nearly teal) blue into the scheme to give it another dimension.
During the home games, the team will wear the royal pants, helmet and gloves.
During the away games, the team will wear the royal pants and gloves with a white helmet.
With the alternate jerseys, the team will wear the special light royal (teal) helmets with the dark royal gloves and pants.
Here are some sample pieces of merchandise that I created as well.
This is a project that was a blast to create and I will continue to build upon as I get the opportunity. I may actually rebrand other PWHL teams as well. Stay tuned.
