OSUMC Branding

The following pieces are collateral that I created for the Ohio State University Wexner Medical Center in Columbus, Ohio. The pieces that I have shown are just a select few of the promotional materials and items that display the sleek, clean branding that I created for their company. Upon creating the branding for OSU Medical Center, I felt that I should somehow incorporate a portion of the college's branding.

I chose to use the classic Ohio State "O" (in the Letterman font) and played around with some ideas. After playing around with the scale of the "O", I realized that blowing it up large, rotating it (to create an angle that had been used in medical center branding previously) and overlaying just a portion of it in the actual branding created an interesting, yet clean visual appearance. While the design simply looks like two bodies of color with a space in between, it is actually an ode to the Medical Center's past branding as well as the university itself.

By using the space created by the overlayed portion of the "O" for a picture and filling the rest with a slightly transparent color, I was able to create a branding template that could be customized for a number of their core services.

I chose to color code each of their core services with their own custom color for their marketing collateral. The colors range from Pure White (for their Buckeye Baby service) to the University's signature PANTONE Red (Massage Therapy.) I felt the softness of the white would perfectly represent the gentleness and delicateness of a baby while the red reflects the warmth and comfort of a nice, relaxing massage.

The remaining services are varying greys (0,0,0,15- 65.) The Employee Assistance Program was assigned the darkest grey to signify the fact the service helps employees with their personal issues outside of the office (the "darker" parts of life.)

Two page (bi-fold) brochures to promote each service.

The Bi-Fold Brochure to promote their Massage Therapy service that offers University departments complimentary, on-site chair (and table by request) massages for staff.

Massage Therapy Brochure (Front & Back Covers)

Massage Therapy Brochure (Inside pages)

The Bi-Fold Brochure to promote their Buckeye Baby Program that offers free support to expectant moms from early pregnancy through delivery and post-partum.

Buckeye Baby Brochure (Front & Back Covers)

Buckeye Baby Brochure (Inside pages)

The Bi-Fold Brochure to promote their Employee Assistance Program that offers complimentary services and tools to help get employees through the rough spots in their lives.

The Bi-Fold Brochure to promote their Personal Health Coaching that offers employees access to free health coaches to develop an action plan and strategies personalized for their specific health needs.

I also created accompanying folders for each service that can contain all of the department's promotional materials.The folders are thick, high-quality materials that insure the preservation of the contained information.

Massage Therapy Folder (Inside)

Employee Assistance Program Folder (Inside)

Massage Therapy Bus Stop Advertisement.

Buckeye Baby Hospital Outdoor Advertisement

Label for the complimentary hand sanitizer bottles given out at events and other Health Plan functions. They are also offered at departments throughout the campus.

Massage Therapy Newspaper Advertisement

Health Coaching Newspaper Advertisement

Mailing postcards to promote their services.

Buckeye Baby Nurse Specialists & Coordinators ID Badge.

Massage Therapy Department member ID Badge.

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